For as long as brand pages have existed on Facebook, so have promotions and a requirement that any brand campaign awarding a prize needs to be hosted through a third-party application. A number of sites …Read More →
Posts Tagged with: social media strategy
When you hear the words “social media,” what’s the first thing that comes to mind? For most of us, our next thought is “Facebook.”
Facebook is undoubtedly the cornerstone network of the social media world. Because …Read More →
When Liza and I started Full Circle PR, we definitely knew that we wanted our agency to have an online presence. While that’s not atypical, it appears that having a social media strategy in place …Read More →
The concept of a “social media strategy” is a bit conflicting. How can social media – which is built on the idea of real-time interaction and conversations – be planned?
From a brand perspective, social media …Read More →
Last week, I mentioned three ways to make events more sharable via social media – photobooths, social scavenger hunts and live-streams. Then I asked, “Are there any other unique tactics you’ve used to connect an …Read More →
On the surface, it may seem like community managers are simply responsible for brands’ status updates and answering fans’ questions. However, to be effective, social media management requires strategy, planning and execution.
Depending on the brand …Read More →
As it continues to grow and gain popularity, social media’s latest star, Pinterest, also continues to evolve. And as PR pros, it’s our job to stay current on the ever-changing policies, terms and user …Read More →
As PR practitioners, it’s always interesting to analyze the social media stats of other PR agencies, major brands and entities living – and thriving – in the social world.
And as most community managers often do, …Read More →
I’m not going to lie, having thousands upon thousands of Twitter followers and Facebook fans sounds fun. It proves that you’re the “popular kid,” right? While it might be appealing for brands, using numbers to …Read More →