In the business world, the success of a great idea of often measured by its ROI, traditionally known as a company’s return on investment. Most times this means: did we get more out of it than what …Read More →
Posts Tagged with: measurement
Do you know where your customers come from? When’s the last time you audited how your customers are finding you?
We do a lot of strategizing with clients to help them uncover how to best communicate …Read More →
Ever since the dawn of the brand presence on social media, the overarching goal has been to have the highest number of Facebook fans and Twitter followers.
As marketers, we seem to think that having a …Read More →
I came across an interesting blog post by Dave Fleet the other day, and wanted to share here as well.
Earlier this week, Dave brought up the question as to whether or not measuring …Read More →