In the business world, the success of a great idea of often measured by its ROI, traditionally known as a company’s return on investment. Most times this means: did we get more out of it than what …Read More →
Posts Tagged with: marketing
Long gone are the days of brands solely relying on paid advertising to drive sales. Don’t believe me? According to research firm Yankelovich, the average American is exposed to 5,000 advertisements a day. 5,000 advertisements …Read More →
Can you believe it’s already November? Time to throw out the pumpkin spice everything and bring out the Christmas songs, movies, decorations, and oh yeah – Black Friday ads. It seems like the advertising for …Read More →
Isn’t it interesting how social media can be such a good thing and bad thing all at the same time? Yes, it helps us keep up with old friends and easily connect with family who …Read More →
We live in an information economy – information is at everyone’s fingertips (thank you smartphones) and searching for products and services has never been easier. This instant access has also made comparisons that much simpler …Read More →
How can we market to millennials if we don’t understand how they differ from any other generation? We already know young adults are defying expectations now more than ever, but what exactly are those qualities?
Check …Read More →
Don’t just sell to them, engage with them!
It’s estimated that humans are exposed to 3,000 to 5,000 ads every day (AdTherapy). With the vast amount of advertisements and brand messages that are thrown at millennials …Read More →
Unless you’ve been hiding under a rock, you know that companies all across the world are trying to figure out the secret formula for marketing to millennials. It’s become a hot topic in the corporate …Read More →
There’s something glorious about admitting you work in Public Relations, isn’t there?
After being in the industry a little over three years now, here are 10 (slightly opinionated) facts that I’ve deemed true about working in …Read More →
Everyone knows the traditional “brand planning season” in marketing tends to start at the end of the third quarter and carry through the end of the year. That’s when most brands have spent their current …Read More →