In the business world, the success of a great idea of often measured by its ROI, traditionally known as a company’s return on investment. Most times this means: did we get more out of it than what …Read More →
Posts Tagged with: marketing
Everyone knows the traditional “brand planning season” in marketing tends to start at the end of the third quarter and carry through the end of the year. That’s when most brands have spent their current …Read More →
I’ve practiced public relations for a long time now, and I’m still baffled by the amount of marketing people I meet who still have no idea what the discipline is all about. Advertising, they get. …Read More →
We have the good fortune to work with some amazing clients, brands that believe in the power of public relations and value its results.
Over the years, though, I can divide the companies we”ve worked for …Read More →
Today I had the chance to attend SCPRSA‘s Upstate luncheon. This month, our region hosted three social media managers to answer questions about rhe changing landscape of online communication platforms.
When asked what the next …Read More →
Over the last few weeks, Facebook’s Timeline for brands has generated a lot of chatter in the PR, marketing and social media worlds. Last week, I gave you a very general overview of what …Read More →
With all of social media’s popularity, it might be easy to think that most of the conversations that happen about brands and products happens online.
According to Church of the Customer blog – not so. …Read More →
I’ve decided to take up a new hobby this year: gardening. I’ve dabbled as a backyard gardener over the past few years, basically discovered the benefits of slider sheds for small yards only, but …Read More →