Over the past several years, our team has definitely put an emphasis on creating meaningful relationships with bloggers – to educate new and existing customers of our clients’ products, services and key initiatives …Read More →
Posts Tagged with: grassroots marketing
The one thing I love about working in public relations is that you get to do something different everyday. You have the opportunity to brainstorm new ideas, meet new people and take on new adventures.
Last …Read More →
Sometimes planning an event in an unfamiliar city (or even region) can present certain challenges. Without insight into the local community, getting the word out about your event takes a little extra thought, creativity and …Read More →
Hannah”s post this week on influencer outreach inspired me to share some past examples of how we at Full Circle Public Relations value grassroots marketing.
Sometimes building buzz about anything – your promotion, your event, …Read More →
In preparation for this post, I decided to do an online search by typing in:
“brands, mommy bloggers”
As you can imagine, I found pages and pages of links to articles suggesting how both can work …Read More →
This month’s issue of PRSA’s Public Relations Tactics magazine features a story on “8 ways to harness the power of grassroots advocacy.” The article offers suggestions on how to engage advocates to help shape …Read More →
Grassroots marketing is one of the purest forms of brand communication. Often unconventional, grassroots efforts are the antithesis of the traditional advertising campaign – they are targeted and often inexpensive. They reward a brand”s most …Read More →
Grassroots Marketing certainly has changed over the years. Low-cost, unconventional means that are used to promote a product or service have evolved from graffiti to sticker bombings to flash mobs.
I recently read that there …Read More →
Last year, Kim and I had the privilege of meeting quite a few awesome people through Rack Room Shoes’ (one of our beloved clients) Back to School online photo contest. We hosted events in each of …Read More →