Tag Archives: Costa sunglasses

Hello from ORWM!

Heather and I are attending Outdoor Retailer Winter Market this week in Salt Lake City for our awesome client, Costa Sunglasses! Lots of great people, brands and beer abound! Here are a few pictures from our view inside the Salt Palace!

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Black Friday No More?

Several retailers (or all of them; I quit counting after the third ad stated stores would open on Thanksgiving) opted to do away with their previously appreciated “closed on Thanksgiving” policies. I’m still unsure as to how I feel about stores opening for Black Friday shopping on Thanksgiving Day, but I will admit, I was […]

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Online forums are a great audience engagement resource

No matter what industry you’re in, there’s a forum online for it. Anything from fan forums to insider chat rooms, they’re out there if you just look for them. And often times, these are where your industry purists can be found – meaning these are the people who care enough about the industry to take […]

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The IFTD Chronicles: Reno edition

I will keep this short and sweet for you today, as I’m in Reno, Nev. attending the 2012 International Fly Tackle Dealers (IFTD) show with our client, Costa Sunglasses. What goes on at a trade show geared towards fly fishing? Well, there’s a huge casting pond in the middle of the show floor for folks […]

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Make the most of your ICAST trade show experience

Next week, I’m attending the International Convention of Allied Sportfishing Trades, also known as ICAST, in Orlando. I’ll be there with one of our amazing clients, Costa Sunglasses. This event is where 7,000 members of the sport fishing industry from 63 countries convene to highlight new products for the angling community. It’s actually my sixth […]

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Kenny Chesney, Costa present $50,000 to Coastal Conservation Association

With so much bad news going around every day, it’s always nice when you’re able to share good news for a change. One of our clients, Costa Sunglasses, partnered with music superstar Kenny Chesney last year to design a limited edition line of sunglasses. A portion of the proceeds from the money raised went to […]

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Maximize PR opportunities at industry trade shows

I just returned from Outdoor Retailer Winter Market in Salt Lake City, a biannual event hosted by the Outdoor Industry Association. For retailers, manufacturers  and nonprofits associated with anything to do within the outdoors industry – this is the trade show to attend to make connections, enhance relationships and share new product information. This was my […]

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Costa Pride in Crimson Tide

Last weekend, I had the opportunity to attend Costa Greekfest, an event sponsored by Costa Sunglasses – one of our great clients. Held at the University of Alabama, Costa Greekfest is the first big event of the school year – and thousands of students show up to celebrate. This year’s headliners were Machines are People […]

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Work hard, play hard.

Ok, so this post has nothing to do with PR, marketing or branding.  But I did have the good fortune to spend the week with our wonderful client, Costa Sunglasses, in their hometown of Daytona Beach, Fla. One night this week after a long day of planning meetings, Costa arranged for the whole crew to […]

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Random pictures from our world

We’ve been having a ball this spring: attending Royal Wedding parties, Kenny Chesney concerts and working the tradeshow circuit.  Here are a few photos we’ve collected along the way.  Enjoy! Say, cheese! Check out the Limited Edition Kenny Chesney Costa sunglasses. (Costa is one of our awesome clients). This was on the jumbotron at the […]

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