Influencer outreach programs are a tremendous way to build brand recognition and loyalty in your social media planning.
We receive many questions about how we find and identify bloggers to communicate key messages …Read More →
More brands are understanding the growing influence that bloggers have in the minds of customers. As bloggers become more expensive due to an increased demand for engaging, lifestyle content – it’s important to put some analytical frameworks in place to …Read More →
As with traditional media relations, blogger relations is all about building and maintaining lasting relationships (hence the word “relations“). The best blogger partnerships involve actions and conditions based on love, trust, respect and consistency -it’s sort of like building a …Read More →
Between back-to-back meetings, endless project to-do lists and deadlines, it can be hard to carve out time for your own professional development. But no matter where you are in your career journey, finding time to …Read More →
In my last blog post on reasons you should make bloggers a priority for your brand I cited a statement made by Footwear Plus magazine that “fashion bloggers are more likely to influence a …Read More →
One of my favorite projects I’ve been working on this season is building partnerships with mom bloggers. For family footwear retailer Rack Room Shoes, this is a no-brainer target market – especially during the busiest …Read More →