Long gone are the days of brands solely relying on paid advertising to drive sales. Don’t believe me? According to research firm Yankelovich, the average American is exposed to 5,000 advertisements a day. 5,000 advertisements …Read More →
Posts Tagged with: advertising
Can you believe it’s already November? Time to throw out the pumpkin spice everything and bring out the Christmas songs, movies, decorations, and oh yeah – Black Friday ads. It seems like the advertising for …Read More →
How can we market to millennials if we don’t understand how they differ from any other generation? We already know young adults are defying expectations now more than ever, but what exactly are those qualities?
Check …Read More →
Contrary to popular disbelief of those outside the industry (and some within), marketing and public relations operate as separate communication tools. The two work as independent strategies that, when in tandem, can really help a …Read More →
Imagine a hypothetical question and answer survey about marketing taking place between two people. One person asks the other a series of questions, and the other has to answer with the first thing that pops …Read More →
It’s pretty common in our industry to get caught in the rush of viral videos and social networks – and sometimes we need to step back and poke fun at ourselves.
That’s (the less obvious reason) …Read More →
Once upon a time, in a land far, far away, marketing specialists lived in their own little castles. “Mad Men” advertisers lived in one kingdom and PR pros in another. Sometimes the two would …Read More →