Rack Room Shoes

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Beginning its start as a single shoe store in Salisbury, N.C., Rack Room Shoes has enjoyed tremendous growth over the past several years. Sales growth, market growth and internal growth has allowed Rack Room Shoes to reach women around the nation with its message of a seamless consumer-centric shopping experience.

Full Circle PR creates and executes ongoing PR programs for the shoe retailer to introduce individuals to Rack Room Shoes through events and programs, such as:

  • Grand openings in new and existing markets
  • Support for its long-running Models Wanted Contest
  • Blogger ambassador initiatives
  • Seasonal campaign support
  • Corporate PR support

The results:

  • Monthly reports that are chocked full of national, local and trade coverage, as well as an analysis of content secured
  • Total blogger impressions for a six-month period: 383,401,216
  • Total Grand Opening blogger impressions for a six-month period: 62,015,400
  • Meaningful relationships with influential mom and fashion bloggers, resulting in coverage for spring, Back to School, fall and holiday seasonal campaigns


  • Rack Room Shoes
  • 2014
  • Grand openings
  • social media
  • measurement and analytics
  • content publishing
  • blog writing
  • public relations
  • media relations
  • new product launches
  • influencer outreach
  • blogger relations
  • special events