Off Broadway Shoe Warehouse

  • Screen Shot 2014-12-11 at 11.25.42 AM
  • MyStyleVita
  • BelleDeCouture

In our first year of working with Off Broadway Shoe Warehouse, our team was challenged to increase media coverage in communities the national footwear retailer serves, while also connecting with fashion stylists and influential fashion bloggers – to communicate on trend options for major seasonal campaigns and events. Additionally, we promoted new store openings in new and existing markets through blogger activities, special events and traditional media outreach.

By leveraging media, stylist and blogger relationships, we are able to secure T.V., regional and daily print, industry trade and online story coverage, while also increasing traffic in stores and online through strategic online placements and mentions of the footwear brand’s offering.

The results:

  • Total blogger impressions for a six-month period: 39,818,285
  • Total Grand Opening blogger impressions for a six-month period: 132,469,282
  • Developed relationships with fashion stylists, resulting in national and regional print and broadcast coverage, as well as celebrity appearances a special events including the Radio Disney Music Awards, CMA Music Festival, CMA Music Awards and Teen Choice Awards
  • Created – and continue to maintain – relationships with national and top-market fashion and lifestyle bloggers to build awareness surrounding seasonal campaigns
  • Off Broadway Shoe Warehouse
  • 2014
  • Grand openings
  • social media
  • measurement and analytics
  • content publishing
  • blog writing
  • public relations
  • media relations
  • new product launches
  • influencer outreach
  • blogger relations
  • special events