Milliken
The Story
Innovation has been the heart of Milliken’s success since 1865. In the spring of 2011, Milliken launched its new corporate identity to position the brand for future, while embracing strengths from its successful history. Full Circle Public Relations supports Milliken’s global floor covering division’s overall goal to serve as a true design partner within the architectural and design community, while sharing the common vision that runs through all the company’s divisions.
The Results
Communication unlocks creativity by producing more ways to fully engage with key stakeholders. Full Circle Public Relations has worked to engage in a variety of activities to communicate the brand’s vision, goals and successes. Media relations, social media, industry trade shows, internal communications and external messaging activities all support annual programs for the global floor covering division.
We’ve helped:
- Identify industry awards opportunities to showcase innovative flooring solutions to A&D community
- Coordinate more than 30 interviews with interior design, architecture and floor covering media outlets to promote new brand and product launches (in less than two months)
- Develop social media strategy that allows the global floor covering group to engage in ongoing conversations with A&D community, end users and customers
- Communicate brand activities and product news to floor covering associates using a variety of mediums
