I originally wrote this post in 2013, with tips on how to define a brand’s voice to communicate with your audience. I actually came across it the other day while researching another topic and …Read More →
Posts in the Category: word of mouth marketing
Long gone are the days of brands solely relying on paid advertising to drive sales. Don’t believe me? According to research firm Yankelovich, the average American is exposed to 5,000 advertisements a day. 5,000 advertisements …Read More →
How can we market to millennials if we don’t understand how they differ from any other generation? We already know young adults are defying expectations now more than ever, but what exactly are those qualities?
Check …Read More →
Brand influencers are influential for a reason. They’ve spent an inordinate amount of time crafting custom content about a subject they hold near and dear to their hearts for an audience they’ve come …Read More →
Don’t just sell to them, engage with them!
It’s estimated that humans are exposed to 3,000 to 5,000 ads every day (AdTherapy). With the vast amount of advertisements and brand messages that are thrown at millennials …Read More →
The 2014/2015 flu season has shown little mercy across the U.S., with school districts actually canceling classes because of high level outbreaks amongst students and teachers. This year, the flu virus hit fast, and …Read More →
Over the past several years, our team has definitely put an emphasis on creating meaningful relationships with bloggers – to educate new and existing customers of our clients’ products, services and key initiatives …Read More →
Last month I had the pleasure of attending Internet Retailer Conference & Exhibition (IRCE) in Chicago. The workshops, key note and social media sessions were so very helpful. I learned a lot from the …Read More →
Brand ambassadors are people who represent your brand and are an extension of the mission and values of your company. Starting a brand ambassador program is a great way to build brand awareness and create a community of …Read More →
We believe every brand has a unique story to share. And like its story, each brand also has its own “voice.” In other words, if you were to think of your brand as if it …Read More →