Full Circle PR

As I prepare for one of our client’s biggest event of the year, it got me thinking about how important preparation is to coordinating a successful event. There is no such thing as being over-prepared in the realm of public relations. Alexander Graham Bell said it best, “Before anything else, preparation is the key to [...]

Caitlin mentioned that she and I are at the International Builders Show in Orlando, in her most recent post about bringing “magic to social media at events.” I’d like to brag on her a bit, as she planned all of the PR activities surrounding our visit.  Here are the things she did to make preparing [...]

Social media and event planning/management are two pieces of the public relations puzzle – and like any great PR program, the two work hand-in-hand. This week Kim and I are attending the NAHB International Builders’ Show in Orlando. While trade shows can be incredibly busy and unpredictable, they offer a unique opportunity to share our [...]

The Full Circle PR gang was recently challenged to capture the three words that define our “Science of Success” in a short film. Communication, Relationships and Collaboration define the way we support our clients – and each other. Check out the finished product, and let us know what you think!

I just returned from Outdoor Retailer Winter Market in Salt Lake City, a biannual event hosted by the Outdoor Industry Association. For retailers, manufacturers  and nonprofits associated with anything to do within the outdoors industry – this is the trade show to attend to make connections, enhance relationships and share new product information. This was my [...]

At Full Circle, we’ve planned all sorts of events – from press conferences to sales meetings and from trade show activities to social media promotions.  With each of these, there’s a lot of activities to think about: event logistics event preparations media relations social media on-site event management follow up Liza and I always say [...]

Public relations is definitely not a profession meant to operate in a silo (hence the word “public,” right?). And when event planning comes into play, the process requires meetings and working with others – often from other departments and professions. As an example, I recently began helping plan this year’s SCPRSA Professional Development Conference. The [...]

This year, I’ve decided not to make a list of New Year’s resolutions. Why? Because I never keep them. In the past, I’ve set my mind to eat better, travel more and exercise regularly. And though I make a conscious effort to accomplish these goals, life happens and I find it harder to hit the [...]

I’m a big fan of positive news getting prominence in media outlets (with all the negative stories that get the majority of the attention, reading the paper can be a real bummer sometimes).  However, over this morning’s coffee, I stumbled upon some “grate” news.  I learned that if you’re running around and stressing out about [...]

We’re living in the hay day of social media. It seems like everyone is using at least one online network, and new platforms (i.e. Google+) are constantly popping up. But as we spend more time using these tools – as brands, organizations and ourselves – are we getting lost in the strategy and missing the [...]