One of our goals as public relations professionals to position our clients as resources to the audiences they serve – and it all comes down to content. Through social media, traditional media relations and special events, we offer valuable insight and information that can’t be found anywhere else. That said, it’s not always easy to [...]
Special events continue to find their way on to social media sites in a number of simple (#hashtag) and extravagant (live streaming) ways. Usually, goals are established to drive people to the event – but then what happens? How do you successfully share content with the masses who couldn’t attend your event and incorporate those [...]
A lot of work goes into preparing for a special event – setting up meetings, reaching out to attendees and coordinating media relations opportunities. But how else can you take your planning to the next level and boost attendee engagement? To get people’s attention and drive people to see you during the event, consider offering [...]
On the surface, it may seem like community managers are simply responsible for brands’ status updates and answering fans’ questions. However, to be effective, social media management requires strategy, planning and execution. Depending on the brand and audience, one topic of conversation in strategic planning sessions is whether or not to host online promotions or [...]
If you’re on Pinterest, you may have noticed that brands are starting to join the “pinning” conversation. If you are a brand and you know that your target market has a presence there, and that they are already talking about you, it might be wise to jump on the band wagon – in fact, [...]
If you keep up with the FCPR team, chances are you know that several of our clients play a part in the architecture and design industry. And through media relations, events and social media activities, we help connect them with the audiences that matter to their businesses. One of these audiences is the student and [...]
We all know how social media can impact brands. It can increase awareness, create engaged consumers, promote a particular lifestyle, and build – and unite – a community of loyal brand advocates. It is changing the way brands communicate with consumers. But did you know that social media can do the same thing for a [...]
Today I had the chance to attend SCPRSA‘s Upstate luncheon. This month, our region hosted three social media managers to answer questions about rhe changing landscape of online communication platforms. When asked what the next hot social media tool is, the answer was almost unanimously Pinterest. Still in its early stages as a social media [...]
Over the last few weeks, Facebook’s Timeline for brands has generated a lot of chatter in the PR, marketing and social media worlds. Last week, I gave you a very general overview of what the new profile will look like for visitors and administrators. And now, it’s time to ask: What’s the motivation behind this [...]
Blogging can either be a hit or miss for a brand. If done well, the brand can be seen as a resource to consumers, there to answer questions and help fix their problems. If done wrong, the brand can come off as only trying to find another way to make a sell. And that, [...]
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