One of Full Circle’s clients, Progress Lighting, was recently featured in the Wall Street Journal as “One of Five Products” that caught the eye of an WSJ blogger. Being recognized by one of the nation’s most respected media outlets is no small feat. So, how do you maximize this coverage to promote third party credibility [...]
Media relations and social media are two cornerstones of the public relations profession. And often, it seems we PR pros have the mindset that “never the two shall meet.” Media relations outreach is (mostly) done via phone or email. Social media sites allows us open communication with our clients’ fans and followers. But what if journalists [...]
As an adult, you should know by now that you can’t be perfect at everything. The same is true for brands. Successful brands know that they can’t serve every market – that is, serve every market well. Instead they carve out a niche market, and become irreplaceable to their consumers. This very same idea can – [...]
I love social media. I do. I love Facebook because I enjoy seeing pictures of friends I haven’t seen in person in years, and following the cool experiences they’re doing around the world. I like Twitter because I enjoy having online exchanges with people with similar interests as me that I otherwise wouldn’t have had [...]
Social media and event planning/management are two pieces of the public relations puzzle – and like any great PR program, the two work hand-in-hand. This week Kim and I are attending the NAHB International Builders’ Show in Orlando. While trade shows can be incredibly busy and unpredictable, they offer a unique opportunity to share our [...]
As PR practitioners, it’s always interesting to analyze the social media stats of other PR agencies, major brands and entities living – and thriving – in the social world. And as most community managers often do, we find ourselves wondering: What are people looking for out there? What are they searching? What do they care [...]
You’ve successfully built an interactive social media program for your company or one of your clients. You’re answering customers’ questions, providing helpful information about the brand and generally loving the engagement between company and consumer. And then it happens. It might start out slow – just one person posting about a negative experience they had [...]
Blogging sometimes makes me feel like a…fish out of water. Especially when it comes to writing posts for the agency blog. I sometimes wonder: What should I write about? How can I weave in our areas of expertise in public relations and the industries we serve? How can I complement other blog posts that are [...]
As the media landscape evolves, so does the nature in which reporters locate sources. In a recent blog post, “3 Ways National Media Use Social Media to Find Sources,” the Bad Pitch Blog shows examples of national media outlets’ (The New York Times, CNN, MTV and The Wall Street Journal) reporters using various social platforms [...]
It is nothing new to note that Twitter documents our culture – news, hot topics, points of interest, and how and where we are spending our lives. This happens to be so much so that the Library of Congress is archiving Twitter conversations, organized through the infamous hashtag (you can read a previous post on [...]
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