Full Circle PR

As public relations professionals, we brainstorm on a lot of ideas – special events themes, grassroots marketing activities, ad copy, product names – that end up on the cutting room floor. It’s all part of the process, of course, but it’s wonderful to see an idea that you were a part of come to fruition. [...]

Ever since the dawn of the brand presence on social media, the overarching goal has been to have the highest number of Facebook fans and Twitter followers. As marketers, we seem to think that having a higher number of fans and followers means you’re a better company – more profitable, more favored – as compared [...]

I’m biased, of course, but I think we have the absolute best clients in the world. The companies whose stories we help share come from a variety of industries – sport fishing, architecture and design, retail – but they all share common characteristics that make them true FCPR partners. They work right alongside us to [...]

How can media relations help consumer brands connect with their customers? I’m glad you asked! Media relations activities can keep your brand top of mind among consumers in a variety of ways: Charitable tie-ins – It’s been proven that people like to do business with organizations that “do good.” If you’re launching a new philanthropic [...]

This afternoon I had the chance to attend a monthly luncheon hosted by the Upstate region of SCPRSA. The speaker, Paul Herbert of Incentive Intelligence, spoke on the psychology of influence. It’s not a topic that we think about directly, but persuasion can be a powerful tactic in professional communications. Here are a few principles [...]

Pinterest is taking the social media world by storm.  Users are sharing pins and connecting with people  globally through the things that they enjoy and find interesting – like your brand. However, did you know that Pinterest isn’t confined to what is already on the site?  Check out these ways below to add to your [...]

As social media continues to be part of brands’ daily routines, producing useful and relevant content can be a challenge.  Earlier this week both Kim and Caitlin gave great tips on finding top-notch content relevant to your industry.  I am going to build upon this and suggest to generate fresh content by sharing your brand’s unique [...]

Join us in welcoming Beverly Duvall to the Full Circle team!  Beverly comes to us with a Bachelor of Arts in history from Wofford College, with a passion for social media and love of public relations. Known as “Bev” around the office, we are excited to have her contribute the Full Circle blog.  We hope [...]

An editor and I were recently talking about the social media activities we manage for one of our clients that is in the architectural and design industry (A&D). He asked, “how do you find useful content to share on such a regular basis?” Yesterday Caitlin gave very specific ways on how we have contributed to [...]

One of our goals as public relations professionals to position our clients as resources to the audiences they serve – and it all comes down to content. Through social media, traditional media relations and special events, we offer valuable insight and information that can’t be found anywhere else. That said, it’s not always easy to [...]