Media relations and social media are two cornerstones of the public relations profession. And often, it seems we PR pros have the mindset that “never the two shall meet.” Media relations outreach is (mostly) done via phone or email. Social media sites allows us open communication with our clients’ fans and followers. But what if journalists [...]
As I prepare for one of our client’s biggest event of the year, it got me thinking about how important preparation is to coordinating a successful event. There is no such thing as being over-prepared in the realm of public relations. Alexander Graham Bell said it best, “Before anything else, preparation is the key to [...]
Kim came across this image from Ketchum this week, and we all had a good giggle over it. Comments like, “So True!” and “Amen!” could be heard around the office as we passed it around. But while we had a good laugh over a picture of how our job is sometimes (okay, lets be [...]
Last year, Kim and I had the privilege of meeting quite a few awesome people through Rack Room Shoes’ (one of our beloved clients) Back to School online photo contest. We hosted events in each of the winner’s hometowns, and met a number of good-hearted Rack Room Shoes brand advocates. (This post came out of one [...]
As an adult, you should know by now that you can’t be perfect at everything. The same is true for brands. Successful brands know that they can’t serve every market – that is, serve every market well. Instead they carve out a niche market, and become irreplaceable to their consumers. This very same idea can – [...]
Caitlin mentioned that she and I are at the International Builders Show in Orlando, in her most recent post about bringing “magic to social media at events.” I’d like to brag on her a bit, as she planned all of the PR activities surrounding our visit. Here are the things she did to make preparing [...]
Social media and event planning/management are two pieces of the public relations puzzle – and like any great PR program, the two work hand-in-hand. This week Kim and I are attending the NAHB International Builders’ Show in Orlando. While trade shows can be incredibly busy and unpredictable, they offer a unique opportunity to share our [...]
Starting a new job, regardless whether you’re confident you know what you’re doing or not, is always challenging. New role, new people, new office, new environment (5 women and myself) and most of all, new clients! Walking into an office for the first time is exciting and fun but it can also be overwhelming if [...]
Blogging sometimes makes me feel like a…fish out of water. Especially when it comes to writing posts for the agency blog. I sometimes wonder: What should I write about? How can I weave in our areas of expertise in public relations and the industries we serve? How can I complement other blog posts that are [...]
It is nothing new to note that Twitter documents our culture – news, hot topics, points of interest, and how and where we are spending our lives. This happens to be so much so that the Library of Congress is archiving Twitter conversations, organized through the infamous hashtag (you can read a previous post on [...]
Follow @FullCircle_PR on Twitter
