Although I’ve worked in the public relations industry for nearly five years, explaining what it is I do for a living in a succinct way is often more challenging than I’d care to admit. When confronted with the common …
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“We’re thrilled to announce……”
“I’m excited to share….”
“We’re pleased to convey…..”
If you’re still awake long enough to read the rest of this post, no doubt you’ve grown slightly drowsy just reading the lines above. But let …
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Let’s face it – the English language is extremely complex. The way we speak versus the way we write creates confusion, and spell check doesn’t tend to help us out on this one. We hear …
Read More →I recently read this article by reporter Zach Schonfeld about his weeklong quest to “read and respond to every PR email” he received. The story gives some interesting insight as to the number …
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With several client events right around the corner, I have found myself extremely busy pitching media, creating social media content and scheduling interviews. Generating new content and spreading the word about my clients are great …
Read More →After managing social media programs for clients for the past several years, I’ve learned that sometimes the most popular posts are round-up stories – or recaps of recent posts.
As Mollie mentioned earlier this week, …
Read More →It can be easy for PR practitioners to get caught up in day-to-day activities for clients. It almost feels like a bubble where we’re disconnected from what’s going on “in the field.”
To stay in tune …
Read More →This week, Carolyn, Beverly and I had the chance to sit in on the PRSA webinar, . The host, Malayna Williams of PWR New Media, offered fabulous statistics and insight into how the standard …
Read More →Working in the public relations industry, one of my responsibilities is to create media lists. As simple as that task may sound, there is more to it than meets the eye.
The media list is at …
Read More →We’re not fans of the “spray and pray” method of sharing information with journalists. It doesn’t work and it certainly doesn’t earn you any favors with the media on the receiving end of the bombardment.
But …
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