I originally wrote this post in 2013, with tips on how to define a brand’s voice to communicate with your audience. I actually came across it the other day while researching another topic and …Read More →
Posts in the Category: Media Relations
People work hard for a lot of reasons. For a paycheck. For benefits. To contribute to a project or company they believe in.
But surprisingly enough, a lot of people — including the team here at …Read More →
Local favorite wins coldest Bassmaster Classic in history.
This headline is pretty much a journalist’s dream to write.
It’s got all the elements of a good story:Read More →
“We’re thrilled to announce……”
“I’m excited to share….”
“We’re pleased to convey…..”
If you’re still awake long enough to read the rest of this post, no doubt you’ve grown slightly drowsy just reading the lines above. But let …Read More →
When I first started my career in PR, the editorial and advertising departments in any newspaper, magazine and T.V acheter viagra en allemagne. stations seemingly were separated by brick walls. To …Read More →
There’s a very fine line between persistence and nagging. A very fine line. For public relations practitioners, the key to success is knowing where that line is drawn …Read More →
Full Disclosure: Liza and I now author and manage a mom blog, Read More →
It’s a new year, full of new brand goals and expectations. Maybe one of your aspirations this year includes generating more meaningful media coverage for your brand. You’re tired of reading news articles chock full …Read More →
I love it when people go beyond their job descriptions to offer unique experiences for their fans, customers, employees.
From grocery store employees to customer service representatives and even healthcare professionals, so many individuals have gone …Read More →
If you’re managing a brand’s Twitter page, I assume you’re doing the following things:
Monitoring your news feed multiple times a day – to include mentions, ReTweets and direct messages
Incorporating brand news and activities into ongoing …