In the business world, the success of a great idea of often measured by its ROI, traditionally known as a company’s return on investment. Most times this means: did we get more out of it than what …Read More →
Posts in the Category: Measurement
Do you know where your customers come from? When’s the last time you audited how your customers are finding you?
We do a lot of strategizing with clients to help them uncover how to best communicate …Read More →
In her most recent post, Mollie discussed best practices for tracking social media analytics for your brand. While it is always beneficial to monitor the most engaging posts and plan future interactions around this …Read More →
In the public relations industry, it’s important to never get complacent with your work. This especially applies to reporting metrics and analytics for social media initiatives. With new online tools that are frequently introduced and …Read More →
Whether your working in team or individually, effectively managing a brand’s social media activities requires a certain amount of planning and evaluation. From posting relevant content on Facebook to crafting interesting blog posts, if you …Read More →
This morning I saw someone on Twitter say that they were struggling with coming up with blog content today. I can relate.
My suggestion to them?
Revisit a blog from the past and add a comment …Read More →
Pinterest is one of the newest social media channels and has rapidly found a place in the hearts of many community managers (including us). And while it is one of our favorite online places …Read More →
The technology age has done wonderous things for us as a society. I still think it’s amazing when I can log onto the Internet on an airplane, quickly snap and email a picture to someone …Read More →
Ever since the dawn of the brand presence on social media, the overarching goal has been to have the highest number of Facebook fans and Twitter followers.
As marketers, we seem to think that having a …Read More →