I originally wrote this post in 2013, with tips on how to define a brand’s voice to communicate with your audience. I actually came across it the other day while researching another topic and …Read More →
Posts in the Category: Grassroots Marketing
Brand influencers are influential for a reason. They’ve spent an inordinate amount of time crafting custom content about a subject they hold near and dear to their hearts for an audience they’ve come …Read More →
The 2014/2015 flu season has shown little mercy across the U.S., with school districts actually canceling classes because of high level outbreaks amongst students and teachers. This year, the flu virus hit fast, and …Read More →
We believe every brand has a unique story to share. And like its story, each brand also has its own “voice.” In other words, if you were to think of your brand as if it …Read More →
After all the time and money you spend planning a big brand event, the last thing you want to hear is, “I didn’t even know that was happening!”
We’ve planned a lot of events for clients …Read More →
In preparation for this post, I decided to do an online search by typing in:
“brands, mommy bloggers”
As you can imagine, I found pages and pages of links to articles suggesting how both can work …Read More →
One thing marketers strive for is to create social media content that goes viral. For something to go viral, it has to be:
Funny, amazing or totally shocking – to make you want to share this …Read More →
So if you live in Greenville, S.C. and don’t know that a baby giraffe has recently been born, then you are living under a rock (a rock, perhaps, at the Greenville Zoo).
I woke up …Read More →
No matter what industry you’re in, there’s a forum online for it. Anything from fan forums to insider chat rooms, they’re out there if you just look for them. And often times, these are where …Read More →
Do contests really work to create brand enthusiasts?
Yes, if done correctly.
I recently entered a Johnston Murphy Fall Style Pinterest promotion. I noticed the promotion when …Read More →