The 2014/2015 flu season has shown little mercy across the U.S., with school districts actually canceling classes because of high level outbreaks amongst students and teachers. This year, the flu virus hit fast, and …Read More →
Posts in the Category: Crisis Communications
We watch a lot of football in our house. Go Clemson Tigers, Virginia Tech Hokies and as my husband would tell you, most of all, “Hail to the Redskins!”
Last night, Rookie of the Year Robert …Read More →
Try to wrap your brain around this one. Is there ever a chance your PR efforts can be too much of a good thing?
I’m guessing it doesn’t happen often – but what if a PR …Read More →
Monday’s Boston Marathon tragedy is yet another example of how online communication allows emergencies and crisis situations to spread much faster and reach many more people than a few years ago.
While speed and ease is a …Read More →
If you hop on any Internet search engine today and type in “Carnival Cruise Lines,” the first few headlines you see are:
“Carnival Cruise Line in more troubled waters”
“Carnival Cruise Line experiences another ship malfunction”
What do you do if someone, or even a competitor, is talking trash about your brand on social media? Your first instinct may be to delete the comment, or maybe even ignore it in hopes …Read More →
We live in an era of 24/7 connectivity. Whether through our desktop computers, iPads or iPhones, we’re “on” all the time. (I would argue we’re “on” too much but that’s a subject for another post).
But …Read More →
When the term “crisis communications” is thrown around, people usually think of some catastrophic event, such as the , Tylenol recall or a celebrity gaffe.
But for a PR professional, a regular run-of-the-mill day can …Read More →
How a brand handles a crisis can tell a lot about their company. Putting a brand in a vulnerable or compromising position can really show if they care about their consumers and truly care about …Read More →