I originally wrote this post in 2013, with tips on how to define a brand’s voice to communicate with your audience. I actually came across it the other day while researching another topic and …
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There’s no doubt experiential marketing programs are on the rise. Marketers have taken a liking (and rightly so) to creating messages their audiences can touch, feel or view in a physical space.
According to an EventTrack study, spending on experiential …
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How can we market to millennials if we don’t understand how they differ from any other generation? We already know young adults are defying expectations now more than ever, but what exactly are those qualities?
Check …
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As with traditional media relations, blogger relations is all about building and maintaining lasting relationships (hence the word “relations“). The best blogger partnerships involve actions and conditions based on love, trust, respect and consistency -it’s sort of like building a …
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This past week I had the pleasure of attending the Type-A Parent blogging conference in Atlanta. In its sixth year, Type-A is the largest conference for moms and dads who blog. Although I have experience contributing …
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Our team is awesome. There, I’ve said it (or rather written it). And I know our clients would confirm this statement, too. Why?
Because, for the past five years, our public relations and social media team …
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Last month I had the pleasure of attending Internet Retailer Conference & Exhibition (IRCE) in Chicago. The workshops, key note and social media sessions were so very helpful. I learned a lot from the …
Read More →Brand ambassadors are people who represent your brand and are an extension of the mission and values of your company. Starting a brand ambassador program is a great way to build brand awareness and create a community of …
Read More →The one thing I love about working in public relations is that you get to do something different everyday. You have the opportunity to brainstorm new ideas, meet new people and take on new adventures.
Last …
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The group at our first stop in Coeur d’Alene, Idaho during the Kyle Petty Charity Ride.
I know we talk a lot about how great our team is here at Full Circle …
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