Imagine a hypothetical question and answer survey about marketing taking place between two people. One person asks the other a series of questions, and the other has to answer with the first thing that pops into their heads. Here’s how this scenario might play out: Define: Advertising: commercials Public relations: press releases Event marketing: parties [...]
Here’s an interesting article that publishes the findings of a recent eye-tracking study conducted for Mashable by EyeTrackShop. As you may know, Facebook radically changed the format for brand pages, which also seems to have shifted the way people view these particular pages. (If you need a refresher on the changes Facebook made for brand [...]
As public relations professionals, we often find ourselves diving into short- and long-term strategic planning for our clients and our own businesses. We plan budgets and projects in advance to accommodate workflow and determine what goals we want to reach. But to maximize our work, we ourselves need to be tuned into our projects – [...]
Recently, Dave Fleet made a great point: “Communication is about what they hear, not what you say.” Arguing that, as communicators, we have a responsibility to take into account how people will interpret our message, Dave suggests that we must always consider how a person’s existing perception should affect our approach and will affect the [...]
I recently noticed that Twitter’s internal company guidelines include a section simply titled: “Pay Attention.” Co-founder Evan Williams explained that this section covered why “doing really well requires paying attention to what you are doing.” Am I actually focusing on the tasks at hand in a manner that makes not only a productive worker, but [...]
We are active members of the American Sportfishing Association (ASA). Not only do we represent clients whose businesses are based in the sportfishing industry, we believe in the foundation of the organization, which is to promote accessible, sustainable fishing opportunities for everyone. One of the ASA’s advocacy programs is called “KeepAmericaFishing.” At its core, the [...]
As public relations professionals, we brainstorm on a lot of ideas – special events themes, grassroots marketing activities, ad copy, product names – that end up on the cutting room floor. It’s all part of the process, of course, but it’s wonderful to see an idea that you were a part of come to fruition. [...]
Ever since the dawn of the brand presence on social media, the overarching goal has been to have the highest number of Facebook fans and Twitter followers. As marketers, we seem to think that having a higher number of fans and followers means you’re a better company – more profitable, more favored – as compared [...]
Social media provides a forum for all types of conversations. Fans and followers are able to safely voice their complaints, praises, concerns and ideas with the hope that someone will see – and answer – their call. Everyone knows that managing an online community is a great responsibility – one that requires patience, understanding and [...]
With all of the many social media channels available, it can become quite overwhelming to manage your brand’s online presence. That is, if you don’t have a strategy. Create a unified social media presence that integrates all of your online platforms to have one voice. Do this by cross-posting content using the tips below. Link [...]
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