One of Full Circle’s clients, Progress Lighting, was recently featured in the Wall Street Journal as “One of Five Products” that caught the eye of an WSJ blogger. Being recognized by one of the nation’s most respected media outlets is no small feat. So, how do you maximize this coverage to promote third party credibility [...]
Media relations and social media are two cornerstones of the public relations profession. And often, it seems we PR pros have the mindset that “never the two shall meet.” Media relations outreach is (mostly) done via phone or email. Social media sites allows us open communication with our clients’ fans and followers. But what if journalists [...]
Transparency is an important part of most brand strategies these days. We all know: When talking with the media, always be upfront and honest about who you represent. When using social media, don’t censor your fans’ thoughts and comments, even if they speak negatively about the brand (unless they’re derogatory or offensive to other users). [...]
As I prepare for one of our client’s biggest event of the year, it got me thinking about how important preparation is to coordinating a successful event. There is no such thing as being over-prepared in the realm of public relations. Alexander Graham Bell said it best, “Before anything else, preparation is the key to [...]
Kim came across this image from Ketchum this week, and we all had a good giggle over it. Comments like, “So True!” and “Amen!” could be heard around the office as we passed it around. But while we had a good laugh over a picture of how our job is sometimes (okay, lets be [...]
Liza and I like to joke that we are OVER-communicators. We like to share information on our company’s new business opportunities, hiring plans, marketing goals – even about the agency’s finances. By engaging employees, they have a better sense of ownership (and hopefully happiness). After reading articles like, “Are your employees engaged or not?” I [...]
For most of us, we spend more time with those we work with than our own families. So beyond the stresses of work – and often limited budgets – how can we strengthen our internal teams? And what are the benefits of a team that enjoys working together each day? At Full Circle PR, we [...]
Last year, Kim and I had the privilege of meeting quite a few awesome people through Rack Room Shoes’ (one of our beloved clients) Back to School online photo contest. We hosted events in each of the winner’s hometowns, and met a number of good-hearted Rack Room Shoes brand advocates. (This post came out of one [...]
As an adult, you should know by now that you can’t be perfect at everything. The same is true for brands. Successful brands know that they can’t serve every market – that is, serve every market well. Instead they carve out a niche market, and become irreplaceable to their consumers. This very same idea can – [...]
I love social media. I do. I love Facebook because I enjoy seeing pictures of friends I haven’t seen in person in years, and following the cool experiences they’re doing around the world. I like Twitter because I enjoy having online exchanges with people with similar interests as me that I otherwise wouldn’t have had [...]
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