Find your Hotmail password, refresh your Top Friends list and choose your new profile song – because Myspace is back. No, for real this time. While palm-to-forehead might have been your first reaction to the news, it’s hard to ignore any relaunch backed by a $20 million ad campaign. As one of the first online social [...]
And why should I open your email?
Several of our clients target customers through email marketing – and with good reason. E-blasts have proven to be both a popular and effective tool. We often help bring these e-blasts to fruition which typically involves a solid team brainstorming session, content generation, email list compilation, copy writing and distribution. In a recent post on [...]
How to increase media coverage for your brand
Every brand wants more positive mentions from the media, right? When a journalist endorses your product or service, it provides a third-party credibility you just can’t get in an advertisement. When you’ve worked in public relations as long as I have, you learn a lot about how the media work, what they like to cover [...]
Facebook unveils the #hashtag
Unless you have been hiding under a rock today, you are probably well aware that Facebook has…you guessed it…finally added the hashtag. This may not be that big of a deal for your everyday user, but for social media loving, PR pros (like us here at Full Circle), this is some exciting news! According to [...]
Three things to remember about media relations
We correspond with editors on a daily basis, and over the last few weeks, it seems to have been more intense with lots of news to share from our clients. I’ve been emailing and calling editors to share news, as well as to simply touch base and hear what they’re working on. When I am [...]
Why you shouldn’t run from the media…
The media is a powerful thing, and it can help make or break a reputation. I should know this right? After all, I work in Public Relations. Recently, I found myself watching The Woman Who Wasn’t There, an intriguing documentary (and also book) about Tania Head, a woman claimed to be in the World Trade [...]
Create your own space, “keep your head down” to remain productive
Nice, short article by Fast Company that addresses a simple – yet rare habit – of productive people: Keep your head down. Now, we’re not talking about keeping your head down while looking at your phone. Or your iPad. The article addresses the need for eliminating areas that cater to multi-tasking (which can be oh so [...]
A good business partnership is like a good marriage
Kim and I founded Full Circle Public Relations in 2009. When we created the business, we agreed we each wanted to own 50 percent of the company. Many mentors tried to steer us away from this arrangement, filling our eager ears with horror stories about business partnerships gone bad. They counseled us that one should [...]
When it comes to Facebook, does it pay to pay?
Recently, we’ve been looking into the idea of promoted posts on Facebook and whether they are beneficial to our clients here at Full Circle PR. By purchasing paid posts, brands have the opportunity to get their content in front of the eyes of more Facebook users. Promoted posts appear higher in newsfeeds, so there’s a [...]
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