As an adult, you should know by now that you can’t be perfect at everything. The same is true for brands. Successful brands know that they can’t serve every market – that is, serve every market well. Instead they carve out a niche market, and become irreplaceable to their consumers. This very same idea can – [...]
Where are architecture and design players going to find and share inspiration and ideas? They are going social. Social media has become a daily part of the A&D community – if not hourly. Through Twitter, Facebook, and now even Pinterest, users are able to get the latest design trends, color forecasts, share and find inspiration, [...]
It is nothing new to note that Twitter documents our culture – news, hot topics, points of interest, and how and where we are spending our lives. This happens to be so much so that the Library of Congress is archiving Twitter conversations, organized through the infamous hashtag (you can read a previous post on [...]
I’m not going to lie, having thousands upon thousands of Twitter followers and Facebook fans sounds fun. It proves that you’re the “popular kid,” right? While it might be appealing for brands, using numbers to prove your social media strategy can be a dangerous game. It’s easy to be a one-hit-wonder -hear one day and [...]
. I’m pretty sure we all have experienced the ever-so-dreadful curse of writer’s block at least once in our lives. And for someone in the fast-paced public relations industry, I have to find a way to break it – and break it quick – so that I can move on with the rest of my [...]
With many different ways to measure social media, it is easy to get lost in the numbers and not truly utilize into what the numbers mean. Let’s cut to the chase. What good is research if you don’t apply it? It’s meaningless. I know it seems that applying research should be second-nature, but you would [...]
As Christmas quickly approaches (T-1.5 days to be exact), the Christmas enthusiast in me thought a little holiday humor would be perfect to get us ready for the big day. So without further adieu, may I present to you the Full Circle PR team – decked out in disco to celebrate the season. Merry Christmas [...]
Twitter is stepping up their social media game as they announce the addition of Brand Pages – a tool where brands can engage and interact with followers on a deeper level. Mimicking that of Facebook’s and Google+, the addition of Brand Pages to Twitter is simply their efforts to remain in forefront of the ever-evolving [...]
How does one truly master the art of continuously being creative? Here’s a different perspective on how to do so, which I think is quite, shall I say…. creative? I came across a blog, Albert Einstein on Creativity, which suggested that creativity is built upon, not generated. They suggest that copying – yes, copying – [...]
This Friday there is no shortage of loving customer relationship management at Full Circle (known as CRM in the marketing and PR realm). As a public relations firm, normally we are on the sending side of facilitating and nurturing business, customer and community relationships for our clients. It’s what we’re good at and we love [...]
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