Archive by Author

What IS Public Relations?!

  Kim came across this image from Ketchum this week, and we all had a good giggle over it. Comments like, “So True!” and “Amen!” could be heard around the office as we passed it around. But while we had a good laugh over a picture of how our job is sometimes (okay, lets be [...]

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Put the “real” social back in your relationships

I love social media. I do. I love Facebook because I enjoy seeing pictures of friends I haven’t seen in person in years, and following the cool experiences they’re doing around the world. I like Twitter because I enjoy having online exchanges with people with similar interests as me that I otherwise wouldn’t have had [...]

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Crisis plans for your brand’s social media: don’t go online without it

You’ve successfully built an interactive social media program for your company or one of your clients. You’re answering customers’ questions, providing helpful information about the brand and generally loving the engagement between company and consumer. And then it happens. It might start out slow – just one person posting about a negative experience they had [...]

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Maximize PR opportunities at industry trade shows

I just returned from Outdoor Retailer Winter Market in Salt Lake City, a biannual event hosted by the Outdoor Industry Association. For retailers, manufacturers  and nonprofits associated with anything to do within the outdoors industry – this is the trade show to attend to make connections, enhance relationships and share new product information. This was my [...]

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How to establish industry expertise to grow your business

We work with Brains on Fire, a word of mouth and identity company based in Greenville, S.C. This wonderful company helps grow word of mouth movements for brands – and has some amazing case studies to back up their experience. They’ve helped craft so many successful word of mouth movements,in fact, that now several of [...]

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What makes you an expert?

According to Merriam-Webster’s dictionary, an expert is defined as: ex·pert/ˈekspərt/ Noun: A person who has a comprehensive and authoritative knowledge of or skill in a particular area. Adjective: Having or involving such knowledge and skill I’m a big believer in working with people who are “experts” in their field. Please note I didn’t say they must [...]

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Words to live by

My cousin posted this image on her Facebook profile today — and while I don’t know where she got it (so I can’t attribute it accurately), the words in this picture sum up what I hope all of us can take forward into 2012. Merry Christmas, everyone, and Happy New Year!  

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Holiday cheer

Good morning, all! Today I wanted to share a few photos I took on my phone from last night’s fete at Soby’s Loft Apartment in downtown Greenville. We were thrilled to be invited to the Brains On Fire Christmas party — they’re one of our incredible clients and we’re proud to also call them friends. [...]

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Big times ahead

Kim and I are in full planning mode here at FCPR. Not just with our incredibly talented team on behalf of our clients, but for what lies ahead at Full Circle, too. We’ve spent a lot of time thinking about the year ahead from a work load and budgeting standpoint. We’re estimating projects and allocating [...]

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Are typos bad, or good for business?

In today’s edition of our local paper, The Greenville News, there’s a fairly significant typo in the Sports section in the article, “Georgia defense looks to make its mark against LSU.” Typos in a newspaper article aren’t exactly new, and heaven knows I’ve made my share of typographical mistakes in my time (so I won’t [...]

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