Posted on February 16, 2012
by Liza Jones
in Public Relations
Kim came across this image from Ketchum this week, and we all had a good giggle over it. Comments like, “So True!” and “Amen!” could be heard around the office as we passed it around. But while we had a good laugh over a picture of how our job is sometimes (okay, lets be [...]
Posted on February 9, 2012
by Liza Jones
in Social Media
I love social media. I do. I love Facebook because I enjoy seeing pictures of friends I haven’t seen in person in years, and following the cool experiences they’re doing around the world. I like Twitter because I enjoy having online exchanges with people with similar interests as me that I otherwise wouldn’t have had [...]
Posted on February 2, 2012
by Liza Jones
in Crisis Communications, Social Media, Strategic Planning
You’ve successfully built an interactive social media program for your company or one of your clients. You’re answering customers’ questions, providing helpful information about the brand and generally loving the engagement between company and consumer. And then it happens. It might start out slow – just one person posting about a negative experience they had [...]
Posted on January 26, 2012
by Liza Jones
in Public Relations, Special Events
I just returned from Outdoor Retailer Winter Market in Salt Lake City, a biannual event hosted by the Outdoor Industry Association. For retailers, manufacturers and nonprofits associated with anything to do within the outdoors industry – this is the trade show to attend to make connections, enhance relationships and share new product information. This was my [...]
Posted on January 12, 2012
by Liza Jones
in Public Relations, word of mouth marketing
We work with Brains on Fire, a word of mouth and identity company based in Greenville, S.C. This wonderful company helps grow word of mouth movements for brands – and has some amazing case studies to back up their experience. They’ve helped craft so many successful word of mouth movements,in fact, that now several of [...]
Posted on January 5, 2012
by Liza Jones
in Public Relations
According to Merriam-Webster’s dictionary, an expert is defined as: ex·pert/ˈekspərt/ Noun: A person who has a comprehensive and authoritative knowledge of or skill in a particular area. Adjective: Having or involving such knowledge and skill I’m a big believer in working with people who are “experts” in their field. Please note I didn’t say they must [...]
Posted on December 22, 2011
by Liza Jones
in Uncategorized
My cousin posted this image on her Facebook profile today — and while I don’t know where she got it (so I can’t attribute it accurately), the words in this picture sum up what I hope all of us can take forward into 2012. Merry Christmas, everyone, and Happy New Year!
Posted on December 15, 2011
by Liza Jones
in Downtime
Good morning, all! Today I wanted to share a few photos I took on my phone from last night’s fete at Soby’s Loft Apartment in downtown Greenville. We were thrilled to be invited to the Brains On Fire Christmas party — they’re one of our incredible clients and we’re proud to also call them friends. [...]
Posted on December 8, 2011
by Liza Jones
in Employee News
Kim and I are in full planning mode here at FCPR. Not just with our incredibly talented team on behalf of our clients, but for what lies ahead at Full Circle, too. We’ve spent a lot of time thinking about the year ahead from a work load and budgeting standpoint. We’re estimating projects and allocating [...]
Posted on December 1, 2011
by Liza Jones
in Media Relations, Social Media
In today’s edition of our local paper, The Greenville News, there’s a fairly significant typo in the Sports section in the article, “Georgia defense looks to make its mark against LSU.” Typos in a newspaper article aren’t exactly new, and heaven knows I’ve made my share of typographical mistakes in my time (so I won’t [...]