Full Circle PR

As PR professionals, we write for a wide variety of audiences on a day-to-day basis. And while knowing your audience is the first step to planning your communication, chances are your audience is busy, on-the-go and will only skim the content you provide. If you’re like me, you’re also guilty of quickly scrolling through an [...]

As Shelley mentioned in yesterday’s post, the Full Circle crew already has a few trade shows and events under our belts for 2012. I had the chance to attend the International Builders’ Show in Orlando earlier this month and have also helped prepare our clients for other events this year. While there are many moving [...]

Media relations and social media are two cornerstones of the public relations profession. And often, it seems we PR pros have the mindset that “never the two shall meet.” Media relations outreach is (mostly) done via phone or email. Social media sites allows us open communication with our clients’ fans and followers. But what if journalists [...]

For most of us, we spend more time with those we work with than our own families. So beyond the stresses of work – and often limited budgets – how can we strengthen our internal teams? And what are the benefits of a team that enjoys working together each day? At Full Circle PR, we [...]

Social media and event planning/management are two pieces of the public relations puzzle – and like any great PR program, the two work hand-in-hand. This week Kim and I are attending the NAHB International Builders’ Show in Orlando. While trade shows can be incredibly busy and unpredictable, they offer a unique opportunity to share our [...]

While media relations and social media are a large part of our responsibilities as public relations professionals, it’s not uncommon for us to help our clients turn the mirror on themselves for a change. Whether we help a brand communicate to its internal staff through a memo, regular newsletter, training or another outlet, we have [...]

The Full Circle PR gang was recently challenged to capture the three words that define our “Science of Success” in a short film. Communication, Relationships and Collaboration define the way we support our clients – and each other. Check out the finished product, and let us know what you think!

Public relations is definitely not a profession meant to operate in a silo (hence the word “public,” right?). And when event planning comes into play, the process requires meetings and working with others – often from other departments and professions. As an example, I recently began helping plan this year’s SCPRSA Professional Development Conference. The [...]

As Shelley mentioned yesterday in her blog post, the “strategic planning” time of year passed for many organizations at the start of 2012. After months of researching, brainstorming and presentation-creating, it’s finally time to put ideas into action. On that note, I have helped plan initiatives for not only clients, but also with my role [...]

If you’re an administrator of a brand page on Facebook, you’ve probably noticed that the network has recently rolled out some really elaborate new Insights. And if you work at a PR agency, you probably think these new colorful graphs and analytics look really cool when you show them to your clients. But do you [...]