In 2014, Forbes released a list of the top 10 most stressful jobs, and public relations slid in at a shocking #6, right there alongside military personnel, firefighter and police officer. I don’t know about …Read More →
Monthly Archives: November, 2015
Long gone are the days of brands solely relying on paid advertising to drive sales. Don’t believe me? According to research firm Yankelovich, the average American is exposed to 5,000 advertisements a day. 5,000 advertisements …Read More →
There’s no doubt experiential marketing programs are on the rise. Marketers have taken a liking (and rightly so) to creating messages their audiences can touch, feel or view in a physical space.
According to an EventTrack study, spending on experiential …Read More →
Can you believe it’s already November? Time to throw out the pumpkin spice everything and bring out the Christmas songs, movies, decorations, and oh yeah – Black Friday ads. It seems like the advertising for …Read More →
We’ve been cranking at the FCPR office, zipping to strategic planning meetings, redecorating the space, brainstorming new ideas and gearing up to attend the 2015 PRSA International Conference in Atlanta next week.
So today, we …Read More →