4 ways to measure the value of your blogger program
More brands are understanding the growing influence that bloggers have in the minds of customers. As bloggers become more expensive due to an increased demand for engaging, lifestyle content – it’s important to put some analytical frameworks in place to measure the effectiveness of your blogger program.
Here are 4 tips for tracking the ROI of blogger relations:
In order to do this, it’s important to communicate upfront with your blogger partners that you expect them to incorporate your company’s direct website URL (whether that’s to a product page or the home page) into their content. The higher up it is in the article, the more effective the link is in generating SEO.
One of the best ways to get the most out of your blogger program is to reuse content for your own social media efforts. With the right partners, the content can be authentic and engaging – and on your own channels, you have more control over the measurement.
In other words, become friends with your sales and merchandising teams. Did you see any spikes in sales surrounding times when certain blog posts went live?
For the fashion industry, there are certain tools available for bloggers to gain commission on products they promote that convert into link clicks or sales. The benefit for brands? Through certain programs, such as RewardStyle, you can directly track the number of blog link clicks that convert into actual sales.
How do you measure the effectiveness of your blogger relations?