“Thumbs down” icon on Facebook not likely
When Facebook opened up opportunities for brands to connect with consumers early on, some companies hesitated:
“I don’t want someone to say anything negative about us,” many marketing directors said.
Now that we’ve seemed to have gotten over that hurdle – and understand that negative experiences and comments can actually help a brand fine tune best practices, customer service initiatives and product development, etc. – we seem to have found ourselves back in a similar position in articles wondering what a counter to the “thumbs up” icon could mean for Facebook brand pages.
This speculation comes from a recent live streaming event where Facebook Founder Mark Zuckerberg alluded to a “dislike button” appearing on FB pages soon.
But I don’t think brands or people have to worry about cyberbullies coming out of the woodworks to dislike all your positive posts or achievements.
While there is a lot of chatter about the possibility of the “thumbs down” button, it sounds like Facebook is working more towards a button or icon that could allow individuals to express sympathy or empathy on posts.
For example, it’s weird to “like” a post where someone announces their child has the flu, the death of their pet or being laid off from a job.
I’ve been in the position where I ask myself, “Do I like this post? How can I show support without looking like I’m being enthusiastic about this statement?”
I think this article summarizes Zuckerberg’s statement’s nicely, (it includes a link to the video showing Zuckerberg address a “sorry” button), while also showing how a thumbs down button could actually help brands – even if it doesn’t look like this is a possibility any time soon.
Kudos to Zuckerberg for trying to address requests – but also ensuring users don’t have a carte blanche to just “downvote” opinions and experiences.
Brand managers, are you feeling a little relieved you don’t have to worry about a dislike button appearing on your Facebook page? Let us know – we’d love to hear from you.