Marketing to Millennials: Part 1
Unless you’ve been hiding under a rock, you know that companies all across the world are trying to figure out the secret formula for marketing to millennials. It’s become a hot topic in the corporate world as today’s youth are responding to brands much differently than those of the baby boomer generation or dare we even say, generation x.
I know there are a ridiculous amount of stereotypes surrounding the millennial generation, which I happen to be a part of, so let’s first dive in and find out who exactly who millennial consumers are before we strategize ways to market to them.
Are you surprised by any of these statistics?
Stay tuned for my next post to find out how to better your marketing strategies when it comes to targeting millennials.
Sources: AdWeek, Boston Consulting Group, Forbes , Nielsen, Pew Research Center, SDL, and SocialChorus.