5 reasons you should be participating in Twitter chats
I regularly participate in a popular kitchen and bath industry Twitter chat on behalf of one of our clients, Progress Lighting. Using the hashtag #KBTribeChat, users can follow and contribute to the conversation every Wednesday from 2-3 p.m. Each week, home improvement and interior design professionals and influencers come together for a lively online gathering on industry hot topics. Progress Lighting is a regular contributor – sharing their expertise on a range of topics, from social media tips to lighting best practices.
The conversation moves at lightning speed (I honestly get dizzy scrolling through and reading the tweets) – but with the right tools and strategy, Twitter chats can be a huge win for your brand – boosting engagement, awareness and followers, all while positioning your brand as an expert in the field. Here are some of my best practices for participating in industry chats:
- Pre-draft your tweets: Most Twitter chats provide you with a list of questions beforehand. The conversation moves so quickly, you’ll be glad you had a few pre-drafted tweets in the “bank” when the conversation gets rolling. It can be difficult to be clever on the fly – so a little thought beforehand goes a long way.
- Use images: We all know an image is worth a thousand words – and with only 140 characters to spare, those words are as good as gold gold. Imagery drives engagement on Twitter and encourages users to favorite, comment and re-share your content. Plus, when your Twitter stream is scrolling so fast, it’s easy for tweets without images to get lost in the shuffle.
- Engage with other users: The good thing about pre-drafting your tweets is that it frees you up to retweet, comment and reply to others in between your original tweets. Remember, it’s not a monologue. The goal is conversation – so be engaging. Also, follow relevant participants to close the loop on interaction.
- Use Hootsuite: There are other tools that can help you better follow a conversation on Twitter, but Hootsuite has always been my platform of choice. Hootsuite allows you to create specific streams that track hashtags, so this is perfect for following a Twitter chat. You can also track your mentions in another stream, which makes it easy to interact with others.
- Ask follow up questions: Part of engaging with others is asking questions. Ask other users to elaborate on their input or pose other related questions to the group.
What’s your Twitter chat advice?