3 ways brands are using Periscope

By Posted in - Blog & Public Relations & Social Media & Special Events on August 20th, 2015 0 Comments

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When I attended IRCE this summer (International Retailer Conference & Exhibition) in Chicago, everyone was talking about Periscope.

And honestly, as much as I love my job, I can sometimes (for a very brief moment in time) get a little overwhelmed at how quickly new shiny objects are adopted for marketing activities. The fact that I never want to be out of the loop on a new channel that could potentially be beneficial for our clients is pretty much motivation for me to get over any hesitation I have for trying a new technology out….

….so I joined Periscope.

For those of you who aren’t familiar, Periscope is a new video streaming mobile app owned by Twitter. If someone is skydiving in Peru, you can join them on their adventure. If a singer/songwriter is taking song requests in a coffee shop, you can send them a song choice and hear them play it for you live.

Periscope can be an optimal choice for companies to bring brand experiences to life for consumers (or to use a buzzword, this app allows brands to engage in experiential marketing activities).

Here are three examples of how I’ve interacted with brands on Periscope. I’d love to continue following this application and see how brands use this technology to bring experiences directly to their consumers.

Howard Stern – I’ve been listening to the Howard Stern show for years on Sirius. Like many audience members, I’m familiar with the funny personalities that make up the show, including the beloved Wack Packers. While I follow the Stern Show on Instagram and Twitter, they use Periscope to really show what it’s like to be in the studio with everyone. From Alec Baldwin entering the studio for an interview to a look at how producers interact with Howard while on air, the Periscope app makes me feel like I better understand how the show looks, feels and runs to an insider.

Food Babe – Vani Hari is an American Author who is known for criticizing the food industry on ingredients found in everying from a Pumpkin Spice Latte to a Chick-fil-A sandwich, while also promoting healthy, whole food options for an optimal lifestyle. Better known as Food Babe, she uses Periscope to show how easy it is to make homemade coconut milk, walk someone through how to make a “detox salad” or to address a new industry update to her fans.

PR Week – Just yesterday, PR Week launched their first Periscope event when they invited audience members to join their weekly podcast. While I’ve never listened to the podcast, I watched it on my phone using Periscope. It was interesting to learn the latest news stories and hear how the PR Week team weighed in on whether or not associated brands would be affected.

How have you interacted with Periscope? We’d love to hear from you.

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