3 tips for capturing better iPhone photos

By Posted in - Blog & digital marketing & Full Circle PR & Social Media & Technology on July 7th, 2015 0 Comments

Just because Instagram and other various apps offer filters and enhancements that make our iPhone-captured photos look professional, doesn’t mean we can slack when capturing snapshots.

Recently here at Full Circle, Kim sent out an e-newsletter that had a great recommendation for taking advantage of the photo-grid on your phone that got me thinking.

We work with clients like Progress Lighting and Off Broadway Shoe Warehouse where it’s essential to capture and post images with the “wow-factor,” on channels like Instagram and Pinterest. As digital marketing continues to evolve, I imagine this will only continue to be more and more important.

Here are a few tips that I’ve started trying to implement lately – they just may enhance your Instagram photo-taking skills too.

  1. Use the “Rule of Thirds.” – As referenced above in the e-newsletter, The Rule of Thirds is a traditional technique used by many photographers to frame a subject. While taking a photo, use the photo-grid to align your subject on either side, or the top or bottom to give the viewer’s eye guidance. Try to place your subject so it intersects with at least four squares in the grid to keep your subject out of the center.

Fun Fact: Your eye naturally avoids the center of a picture. 

  1. Keep photos simple. – One interesting subject is all you really need for a photo on social. When you have too much going on, it distracts the viewer and prevents them from being engaged. Coco Chanel once said, “Simplicity is the keynote of all true elegance.”
  1. Zoom with your feet and not with your lens. – Believe it or not, the iPhone looses a great deal of quality even when you use the slightest bit of zoom, often becoming pixelated or grainy. By walking towards your subject, you have a chance at capturing a much better photograph.

These tips have been game changers for me. What are your best practices?

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