Brands – are you ignoring the Millennial?
<img class="alignnone size-full wp-image-17574" src="http://www.fullcirclepr.com/wp-content/upLoads/2015/06/FullSizeRender.jpg" alt="FullSizeRender" width="750" height="736" srcset="http://www.fullcirclepr.com/wp-content/upLoads/2015/06/FullSizeRender.jpg 750w, http://www.fullcirclepr.com/wp-content/upLoads/2015/06/FullSizeRender-300×294 achat viagra en belgique.jpg 300w, http://www.fullcirclepr.com/wp-content/upLoads/2015/06/FullSizeRender-125×123.jpg 125w” sizes=”(max-width: 750px) 100vw, 750px” />At IRCE 2015, I learned that:
The Millennial has never known a day without the internet.
While Millennials (born between the early 1980s to early 2000s) may get a bad reputation in some respects, there is no ignoring them. They have never known a day without the internet and both B2C and B2B brands need to keep that in mind that we have a new audience/customer to cater to.
According to this CNBC article: By 2020, an estimated 46 percent of all U.S. workers will be millennials.
Add on to that the fact that they are early adopters for digital, social and smart phone activities. So the question presented to brands is:
How are you going to target and reach the millennial in your planning?
We’re taking this question into consideration for current and future activities. We’d love to hear from you on what has worked – or what is working in your brand activities.