3 tips to drive engagement on Pinterest
After what seemed like years of anticipation and “empty talk” of advertising on Pinterest – this social media sweetheart finally loosened its grip on paid promotion and rolled out Promoted Pins for a select number of brands. While Pinterest still has not opened this up to all of its users, we were excited to be granted access to the new feature for one of our clients in the home design industry.
We have been running campaigns for nearly six months now, and we have found them to be wildly successful – resulting in millions of impressions, thousands of repins and high traffic back to the brand website. Naturally, we have found some pins to perform better than others – and have continued to tweak our strategy to create the best grouping of images that drives engagement on the platform.
What makes for a high-performing pin on Pinterest? Follow these tips in your ad campaign, or in your everyday pinning activity:
- Use eye-catching images: It’s no secret that beautiful photos sell – and Pinterest is certainly no exception to this principle. Choose images that are tall, not wide. Pinterest suggests a 2 x 3 aspect ratio when creating pins to optimize your content in a way that naturally interacts with the platform’s interface. Tall pins are especially important for Pinterest’s mobile interface.
- Craft helpful descriptions: Your pin descriptions should provide more information for the user. This is your chance to tell your audience why your pin matters. Don’t be afraid to create longer descriptions that are 1-2 sentences. Be mindful of using keywords for search optimization.
- Include a call to action: Your pins should be oriented around an action item – something for your audience to do. If it’s a product, link to the product page where a user can easily purchase the product. If it’s a how-to, provide imagery that outlines the steps of the process – or link out to a tutorial. You want to use images and copy that entices your audience to act.
What’s next for Pinterest? The platform will follow in-step with other platforms such as Facebook, Houzz and Instagram – allowing easy purchases to be made straight from the channel. More on the new “Buyable Pins” feature doctissimo viagra.