4 ways to keep your online audience engaged
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It’s no secret that content is king. When you’re tasked with producing relevant content that keeps your audience interested, engaged and coming back for more…things can start to get hazy. Here are four easy methods to ensure the content used on your online channels – whether it’s Facebook, Twitter, LinkedIn or a company blog – stays fresh and relevant.
1. Use internal resources: Instead of always looking outside your company for new content, use your internal resources (namely, the employees) that make up your brand. Set up interviews with the people inside to pick their brains about their career paths and everyday activities. Showcasing the expertise of your employees not only offers great content, but also creates authenticity and depth to your brand.
2. Become a news junkie: Whenever I feel like I’m running out of ideas for content – it’s usually a symptom of neglecting industry reading. Subscribe to key industry publications and carve out time to soak in the content. It’s important to stay up-to-date on the latest buzz to serve as a relevant resource for your audience.
3. Sign up for industry e-blasts: Take advantage of getting bite-sized content delivered right to your inbox daily. This might provide the perfect resource for a quick tweet, or inspire your next blog series.
4. Learn from the pros: Once you’ve exhausted your internal resources, this is where you engage non-competing industry experts outside the sphere of your company. For example – with Progress Lighting, we have elected to identify and reach out to designers who regularly use our product to spotlight them in a “Designer Series” on the company blog. Really, it’s a win-win. The designer benefits from the added exposure on our channels, while we curate relevant industry content on home trends and best practices straight from the mouths of the experts.
How do you ensure that you are producing engaging content for your brand?