Three things I learned at the International Builders’ Show

By Posted in - Blog & Public Relations & Special Events on January 26th, 2015 0 Comments
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Carolyn and I attended the International Builders’ Show last week.


I’m just returning from the International Builders’ Show and getting settled back in the office.

While trade shows can take a lot out of you – standing on your feet all day can be rough! – I always love the chance to talk with sales reps, industry professionals and other colleagues. I seem to come back each year with more knowledge about trends and what’s moving forward in the homebuilding industry.

Here are three things that I learned:

  • Millennials will be entering the market soon. “Millennials are used to living in small spaces with amenities and technology. They will be entering the homebuyer market soon.” This is important because those who build homes, will have to figure out how to cater – and market – to this new demographic. I’m interested to see where this conversation goes.
  • Aging-in-place continues to be an important topic. Carolyn and I conducted several tours last week on behalf of Progress Lighting (our client), where we highlighted the aging consumer. More people are living longer – that’s a fact. The aging population wants to maintain a sense of independence, which many times means staying in their existing homes. However, they are interested in investing in new layouts and features for the home that will provide accessibility and livability as they grow older.
  • Home automation is big. Control systems and home automation technology can aid us in ensuring a safe, seamless experience within the home, as reported by Aspen Diversified Construction, Inc. Think occupancy sensors, security systems, voice, video and data bundles, etc.

I love sharing and learning new ideas. And I definitely look forward to seeing how these topics continue to grow this year. Did you attend the International Builders’ Show? If so, we’d love to hear from you.

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