4 PR lessons from National Lampoon’s Christmas Vacation
With Christmas right around the corner, you best believe National Lampoon’s Christmas Vacation has been quoted more than once lately around the Full Circle PR office. It’s definitely a classic, and (who knew?) this year marks the film’s 25th Anniversary.
In the holiday spirit, I’ve pulled together four valuable PR lessons we can all learn from Clark and the Griswold family.
- Make sure the tree fits, before you cut it down.
In order to be successful in pitching the media, you have to do your research. You have to be familiar with the outlet’s audience, content and voice. Before reaching out to media contacts, you should always know what they cover specifically and at least a little bit of background.
- “If you scratch his belly, Clark, he will love you till the day you die.”
The same rings true when it comes to working with editors. We’ve always said in the PR world, relationships are everything. Going out of your way to make the media’s job easy and creating personal relationships with them will go a long way.
- “Is your house on fire, Clark?” “No Aunt Bethany, those are the Christmas lights.”
When Clark covers the entire exterior of their house in Christmas lights, he never gives up on getting them to light. He spends all night checking bulbs and outlets, which later results in success and a sight that no one can ignore. After being in the PR industry for a few years, I’ve learned that persistence is key. Odds are you won’t get very far just pitching an editor with one email. Stay in front of the editor you are trying to pitch – give him a call, comment on his blog posts and follow him on social. It will all be worth it to see your client published “in lights.”
- You’ll never know when Uncle Eddie will show up.
Crisis is inevitable. At some point in time, whether big or small, it will happen to your client. While you can’t anticipate every scenario, you can make sure you have your bases covered for when crisis strikes.