Event planning: How to engage locally (when you’re 2,000 miles away)

By Posted in - Blog & Grassroots Marketing & Public Relations & Special Events on March 13th, 2014 0 Comments

Sometimes planning an event in an unfamiliar city (or even region) can present certain challenges. Without insight into the local community, getting the word out about your event takes a little extra thought, creativity and just plain elbow grease.

The good news? With a little bit of research and a few new tricks, you can plan your event across the country, and operate like you’re just down the road.


As many of you know, we work with the Kyle Petty Charity Ride Across America. This year we are traveling from California to Florida, which means a lot of new communities along the way (that are way out of range from our home base in upstate South Carolina).

Here are some ways we engage with local communities:

  • Make friends with the local CVB or Chamber of Commerce
  • Identify local influencers that relate to your cause and reach out to them to share the event with their local networks.
  • Be a resource for influential social media players. Offer to write a guest blog post, provide images or pre-write posts.
  • Promote your event on local event calendars. This is quick and free, and is a great way to get the word out.
  • Engage local media outlets through targeted pitches. This is a no-brainer, but I just couldn’t finish my list without it.
  • Create signs/flyers about your event and send to local establishments to increase exposure in the community.

What are some other ways you can engage the local community in event planning?

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