4 ways to stay relevant on social media
A recent article on Mashable shared 9 ways social media marketing will change in 2014. Overall, I thought this was a great article, but felt Mashable was a little behind. Honestly, the majority of the list is based on how social media has changed, not how it will change.
Nevertheless, I thought there were some good reminders that I wanted to share.
1. Social won’t be use for sales – People don’t want to be sold. They want engaging content, entertainment, help and relationships from brands. Get your brand off the “me-train” and start focusing on your fans.
2. Automation will explode – This, I know is true – as it has already exploded for me in my social media management. The increase in outlets puts new demands on community managers. As long as you are monitoring channels regularly, automation tools are your friend. Here are some of my favorites.
3. Content will be bigger and better – With so many brands on social media, just being on a channel isn’t enough. Managers constantly have to think out of the box to get in front of consumers. What content resonates with your fans? Short videos, infographics, quality imagery and polls are all ways to engage deeper.
4. Graphic software will rise – As we know, visual content is key for engagement. According to Mashable, “posts on Facebook with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-based posts.” Personally, I think this is old news (and think text-based posts are almost archaic). But now it’s not just imagery, it’s the quality of imagery that really makes the difference.
How are you seeing the social media landscape evolving?