4 social media tools that every PR pro needs

By Posted in - Blog & Social Media on December 23rd, 2013 0 Comments

If you’re a PR pro, it’s likely that you’re involved in at least some element of social media management. Sometimes, one brand can have three…five…maybe even SEVEN different social media channels. Now, times that number by two or three brands and all of the sudden you have 15+ channels to manage – not to mention all of the other tasks on your to-do list that don’t relate to social media.

With the right tools, managing 15+ channels (in or out of the office) is easy-peezy.

Work smarter – not harder – with the right social media tools.

Luckily, there are some great tools out there that make your social media life WAY easier. Some of these you may have heard of, but I hope there are others on this list that you can add to your bag of tricks.

  • Your vacation-day lifesaver: Bufferapp.com – This is an excellent, all-in-one scheduling tool for brands’ social media channels. Especially helpful when you are out for a holiday or event, Buffer allows you to schedule posts for Twitter, Facebook, Linked In and Google Plus. The set-up is easy and efficient.
  • Your #regram BFF: Repost App – Instagram is definitely a social media slacker when it comes to ease of use for brand pages. The downloadable repost app allows you to easily re-share content from fans and followers on your brand’s Instagram feed.
  • Your influencer hot-spot: WeFollow.com – Identify brand and industry influencers on Twitter using topics and keywords on WeFollow.com. The website shares the most influential twitter handles by your defined categories.
  • Your personal movie-maker: Vintagio App – You can download the Vintagio app for a small fee to easily edit videos. Ideal for Instagram, the app allows you to add music, effects, splice, speed up and slow down your videos.

What other social media tools could you not live without? I’d love to add more to the list!

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