3 ways to increase Twitter followers

By Posted in - Blog & Social Media on November 14th, 2013 0 Comments

Kim recently shared some tips on how to increase engagement on your brand’s Twitter page. At Full Circle PR, we actively:

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  • Use hashtags – Incorporate popular industry hashtags into  conversations.
  • Create Twitter lists to monitor vendor, key sponsor and partner news – Don’t miss out on news from your colleagues and peers by using Twitter lists to stay up-to-date and interact with important partners.
  • Repurpose content from other social media channels – If your customers are tagging you, your locations or products on Instagram, Pinterest or Facebook, then ask them permission to share on Twitter.

While engagement is arguably more relevant than number of followers, it’s still important to monitor your brand’s growth. In reality, if you are implementing the practices above and supplying engaging content, the followers will come. But here’s a few more tips to speed up the process:

  • Actively follower industry influencers – Identify those people with some pull in your industry who are active on Twitter. You can seek these users out by searching key words and industry hashtags, researching who your competitors are following or conducting organic google searches (For example, 9 out of 10 times a top blogger in “said” industry found through google also has an active twitter handle).
  • Flatter with favorites – Rather than going through and following any and all users in your target audience and junking up your feed, consider favoriting tweets that relate to your brand for users within your core audience. Users will be surprisingly honored by you noticing them and often return the favor with a follow.
  • Create content that encourages RTs – Whether it’s using an influencer’s unique hashtag or simply asking your followers to retweet your message, easily shareable content is key.
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