Stand out in the crowd!
If you work in the industry of Public Relations you should already be well aware that our profession is all about relationships. Whether it’s with editors, clients, colleagues, vendors or event attendees – our conversations matter.
You never know when your path may cross with the perfect person that could arrange a new client meeting, help us gain exposure for our clients or simply make us better at what we do. In order to do PR well, it’s essential to be above average and stand out in the crowd, especially in our conversations and relationships.
Here are a few suggestions on ways to ‘ by Jen Boroff of PR News.
- Do your homework. – If you know you are going to be reaching out to a specific editor, do your research. Make sure you can lead the conversation with knowledge of their recent articles, topics of interest and what’s important to them. “Make sure you’re not wasting anyone’s time,” suggests Boroff.
- Seize the opportunity. – When asked for a piece of advice for someone in the PR industry, Barbara Walters once said, “Be the first one in the door, and the last one out. And be fearless.” Don’t be afraid to step out of your comfort zone and take advantage of new opportunities, you never know what could come of it.
- Say thanks. – It should be a no brainer, but it’s always important to follow up with reporters, colleagues or industry experts who help you out. Let them know how you genuinely appreciated their efforts, and they’ll probably be more willing to help you out again.
- Just smile. – It sounds cliché, but a smile can go a long way. At Full Circle PR, we challenge ourselves to even smile while pitching on the phone. It makes you sound much more pleasant, plus it just makes you feel good too.
“The difference between ordinary and extraordinary is that little extra.” How do you set yourself apart?