Facebook unveils the #hashtag
Unless you have been hiding under a rock today, you are probably well aware that Facebook has…you guessed it…finally added the hashtag. This may not be that big of a deal for your everyday user, but for social media loving, PR pros (like us here at Full Circle), this is some exciting news!
According to Facebook manager Greg Lindley, “Every day, hundreds of millions of people use Facebook to share their thoughts on big moments happening all around them. Whether it’s talking about a favorite television show, cheering on a hometown sports team or engaging with friends during a breaking news event — people on Facebook connect with their friends about what’s taking place all over the world.”
Today, brands on Facebook will have the opportunity to connect with their audience through common words or phrases, engage in conversations and easily monitor industry activity.
As evident on Twitter or Instagram, hashtags can be incredibly useful when used purposefully. Check out four expert tips Carolyn provided last year on this social media staple, #enjoy!