5 tools to discover social media content

By Posted in - Blog & Writing on June 25th, 2013 0 Comments

Inspiration is for amateurs; the rest of us just show up and get to work.”-Chuck Close

I recently came across this quote while reading Bad Pitch Blog and found it quite compelling. So many times I get caught up in searching for ‘inspiration’ that I forget to keep moving forward with the task at hand. ‘Whether it’s a plan, news release, blog post or tweet – dig in and get started or you risk not getting started at all.”

If you’re in the PR world, I am sure you understand how easy it is to waste time brainstorming the perfect quote or the most compelling tweet, but as Close explains – it’s important to keep moving.

If ever I am having trouble finding new content ideas, I often turn to online tools that allow me to specifically research my clients’ industries, such as the retail and outdoor industry. Here are five sites that I would highly recommend keeping on hand if you ever hit a bump in the road.

  1. Stumble Upon – Not only is this website popular for driving traffic to your site, but it can also be used to help find new content. Available as an app and website, Stumble Upon fetches content from around the web based on the categories you select.
  2. Keyhole – Keyhole is a real-time social media analytics tool that tracks keywords and mentions across Instagram and Twitter. The tool’s dashboard analyzes data around total posts, impressions and reach.
  3. Pinterest – Pinterest can be a great search engine, if used effectively. In my opinion, Pinterest doesn’t have ideal search capabilities but does allow users to find content that you may not find through Google. I’ve found many great blogs and user-generated images; just remember to keep the searches short and simple.
  4. Feedly – If you’re still dreading the loss of Google Reader next week (July 1), Freedly may be the perfect alternative. It even features a seamless one-click import from your Reader.
  5. Pulse – Pulse gives users the ability to find blogs, newspapers, magazines and more by choosing relevant topics and interests for your brands.

What content tools have you found helpful?



Image courtesy of David Castillo Dominici/ FreeDigitalPhotos.net


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