“USA Today Syndrome” plagues Americans
We live in a world of constant clutter and communication. We are consistently on information overload, which has lead us to contract a viral “state” that is taking our digital world by storm. As Liza likes to say, we are plagued with a phenomenon known as the USA Today Syndrome.
def. U.S.A. To·day Syn·drome (U.S.A. tuh-dey sin-drohm) A disorder, state or pattern of symptoms affecting 99 percent of Americans which includes but is not limited to a desperate need for simple imagery, short message sound bites and essentially 3rd grade level content to grab attention span for greater than five seconds.
Okay, so it’s not a real disease, but it’s certainly a trend we’ve noticed. This state of information overload has lead us to take information in short snippets with high emphasis on visual tools. Let’s face it, people don’t read like they used to. I guarantee if you send a 5 paragraph email to someone other than your mom, the information is going to be overlooked, if even read at all.
Note: Just so we’re clear, this is not in any way a bash on USA Today. This publication gets it and has set a standard for the way we give and receive information.
So what does this have to do with PR? Everything. From your social media content to the way you pitch the media to documenting client coverage – simplify and increase visual tools. It’s that easy.
How do you respond to the “USA Today Syndrome” in your communication efforts?