No cookie cutter PR programs here
If you’ve ever driven through Gaffney, S.C. one of two things may come to mind: The outlet shopping or the big peach.
Liza, Heather and I drove to Charlotte today for a new business presentation and decided to take a picture next to this iconic water tower.
Now, back to business. During the meeting today, our PR team received a lot of great questions revolving around media relations, special events, partnerships and social media (the things our team excels at, I may add!).
Even though all these activities can work together to serve as a successful program, it’s important for us to communicate that every one of our clients is different, whether it be:
- The client’s audience members
- The channels and tools key audiences are using to communicate with each other
- How to approach analytics and reporting
- Defining goals and success of a program
Our team takes time to understand all of the above, which is a beautiful thing because our plans are as unique as each one of our clients and audiences.
Liza and I have made it our mission to eliminate the thought of PR agencies as press release factories. There is an art to developing and implementing a PR plan and we love having conversations around this.