Are we doing Twitter wrong?
I’m sure you have all seen something like this on Twitter:
“Happy Bday! RT @BeibsFan12xo: Hey @JustinBeiber It’s my 15th birthday and I love you, can I get an RT? #bestdayever :)”
It makes you a little bitter, right? Not because it’s Justin Beiber, but because you spend countless hours trying to get your brand recognized by a broader audience, and some teenager gets her birthday message shared with 37 million followers. So what did @BeibsFan12xo do to earn such publicity?
It turns out; a large majority of brands seem to be doing Twitter wrong, according to a recent study by Buddy Media. Have you ever asked your followers for “retweets?” I’ve never really considered doing it for my brands, but studies are revealing users will retweet – all you have to do is ask.
According to Kristin Piombino in a recent Entrepreneur article, “a tweet’s retweet rate increases 12 times when you ask followers for a retweet,” but only one percent of brands are actually taking advantage of this. By asking your followers for a “RT” you have the chance to amplify your brand’s reach.
Studies are also revealing that weekend tweets show greater user engagement numbers. Here at Full Circle PR, we are taking these types of analytics into consideration, especially for our brands in the consumer and retail industry. This recent (awesome) infographic based on the Buddy Media study, reveals weekend posts on twitter receive a 17 percent higher user engagement, but only 19 percent of brands are actually tweeting on Saturday and Sunday.
So if studies show what’s working and what’s not, why aren’t we changing our social media strategies? Here are some other facts from the study that might help you increase your brand’s reach on Twitter:
- Tweets with one or two hashtags experience two times the engagement than tweets without.
- Brands saw a 17 percent decrease in user engagement for tweets when three or more hashtags are used.
- Tweets with less than 100 characters show a 17 percent increase in user engagement compared to longer tweets.
It seems to me that small tweaks to our tweeting habits can result in greater success for sharing our brand’s message and increasing user engagement. Have you found these trends to be true with your brands?