The importance of a pitch report

By Posted in - Media Relations & Public Relations & Social Media on March 6th, 2013 0 Comments

If your job requires you to work with the same handful of editors within your brand’s industry, you may never need a pitch report.  The editors you know and love probably just call you when they need an image or maybe they shoot you a note when they want to coordinate an interview or meet up for coffee.

However, if you are working on a comprehensive national announcement – complete with a number of different audiences you are wishing to reach – then a pitch report could be your best friend.  Why?

  • This spreadsheet can be the “hub” of all media relations activities, from interview requests to completed studio interviews and from reporters’ availability to audio/visual needs
  • When you are dealing with hundreds of print outlets, bloggers, T.V. stations and radio networks, it can be easy to forget the last conversation you had unless you write it down
  • Typically with a project of this nature, you’re working with a team of people to execute requests.  A central pitch report keeps everyone up-to-date on where items stand, even if they aren’t available to give you an update (this helps with client communication!)

I know Liza and Heather used a pitch report for their Bassmaster Classic activities, which were smashing successes, by the way!

And now our team – all eight of us – are using a pitch report to stay up-to-date on pitching activities regarding The 19th Anniversary Kyle Petty Charity Ride Across America. (Full disclosure, they are a client of FCPR’s).

We can’t wait to keep you posted on the coverage this wonderful charitable event receives.  And we’d love to hear how you keep all media requests organized.

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